What’s the difference between living healthy rather than living healthy? More to the point, in business, what’s the difference between a healthy, productive firm and an unhealthy, unproductive firm? There actually is not a very drastic difference in activity. There’s a really drastic difference in outcomes. The difference is your goals. Small steps in activity make a significant difference in results.

We have discussed setting goals before, but let us go deeper with it to see how small changes lead to large results. It begins with the gap between goals that are encouraged and goals that aren’t. As you might have the ability to tell (by logic or personal experience) goals that are supported are considerably more likely to be reached.

As I start work with all my customers, I see a definite issue that has to be addressed before anything else. The problem is the environment. I am not saying that everywhere I go has an unhealthy environment. I simply have to ask the question, how healthy is your environment?

The business operator may or might not be performing some things. No matter the purpose is to ask the question to find the environment at the summit of the priorities list.

If we understand exactly what the issues are and what workers’ goals are, now we can begin to change the environment that they work in. As we change the environment, individuals have the ability to make changes inside.

It only makes sense to be certain goals are supported by the environment. No one woke up this morning wanting to become unhealthy and never feel great. Most of us want to feel good, so if the environment can encourage this, all of us will.

One way to illustrate this is by taking a look at goals strictly from a business standpoint. If I ask the question: “What do you do to encourage the performance goals of your employees?” It’s significantly clearer for most companies.

The next scenario will illustrate this, but also show how to use what is common practice in business to make new possibilities.

Sales Goals- your organization requires each sales rep to shut 20 customers per month. You do not care how they do it, between calls, in-person meetings, media, or otherwise, but their objective is twenty customers by month-end. If that is to be realistic, you must check out the time they’ll be spending and how they’ll be spending it. Should they have 30 hours of internal meetings, it’ll be hard for them to devote much time to outside communications which will result in sales. Thus, this wouldn’t be an environment that encouraged 20 customers for the sales rep. As an owner/manager, you wouldn’t set this up since the battle would be clear.

Health goals aren’t quite as clear to see in business. That’s where I come in! It’s easy to say: “Get healthy.” It’s more challenging to prepare an environment that will make and support health. Difficult, yes, but impossible? No. It begins with that simple question:

What can I do to encourage the health of my workers?

This may result in more questions, but the answers reveal themselves quickly and clearly. You understand your business needs and what each employee must do so as to keep things moving. The health of your employees is the same. They all have goals and a specific quantity of time and energy to devote to them. By creating a realistic revenue target, your sales team can work toward it, reach it along with your company sees the advantage. In order to do so, you want an environment that could support these goals. If your environment does not support the goals, your business and everyone in it are going to suffer.

By creating realistic health goals and an environment that supports them, your employees will have the ability to work toward these aims, and of course, your company sees the advantage. On top of that, your revenue goals will improve also.

How can this happen? Goal setting is a custom. Success is a habit. Anyone that could be effective in one area may also be effective in another. By creating an environment that supports achievement, your workers, and of course, your business will achieve more success. A healthy environment makes it possible to create a healthy business and obviously, a healthy business is a thriving business.

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